Are Your Blogs Not Getting Read? Here’s Why!

blogs getting read

You pour your heart into this meaningful blog post. You think everyone is going to read it and you share it EVERYWHERE. You go in and check your analytics and people are spending 5 seconds on the blog and just moving on.

How does that feel? It’s like someone taking your chocolate away, right? Okay, maybe not THAT bad, but pretty damn close.

Writing and creating content for your website is probably one of the most  important marketing and business-building strategy available to online business owners. However, in addition to simply creating content, you want to have your articles read.

Articles that are compelling pulls your readers nto your website where they’ll continue to search for more valuable content. I know that’s what I do when I go to a website that has amazing content. It’s like I can’t get enough of what they have to offer. They will begin to not only remember your website as a source of good content but also as a reliable business. True story!

Are Your Blogs Getting Read? Tips To Increase Viewership

Stop Creating Sissy Headlines

Your headline is the first thing that your visitor or reader will notice. It must grab their attention by appealing to their emotions, making a promise, offering a benefit, inciting controversy, arousing curiosity or stating something newsworthy.

Does Your Layout Suck?

How you present your content may very well be the next most important factor in getting your article read, right behind your headline. Articles that are heavy with long paragraphs are often skipped. Not because the reader isn’t interested in the content, they’re just not interested enough to spend the time reading the article for value.

In general, people tend to skim when they read online (I know I do), and an article that is difficult or cumbersome to read won’t be read. Instead, use shorter paragraphs, short sentences and formatting like bold type, bullets or numbers, and subheadings to help your reader make a decision to read your article.

If you’re using long sentences and paragraphs, I can guaran-damn-tee it will be a snore fest.  I’ve been to a few different blogs that don’t break up the reading to make it easy for their followers and it is seriously ridiculous!

You’re not writing APA style, this isn’t some essay you’re being graded on… break it up so that your followers can read it normally.

Create A Hot Intro Paragraph

It should be short and to the point, yet still compelling. Your intro paragraph is used to set the stage for the rest of the article. It’s where you let your potential reader know what you’re going to tell them.

Photos & Graphics Are Next…

For some reason we’re attracted to content with images. Maybe it’s because it breaks up the content or maybe it’s because a few good images can help you tell your story. If you can include relevant images in your content, it will draw the eye of readers.

Side Note: One of my absolute biggest pet peeves is content without images.  If you can’t take the time to add an image, don’t even bother writing. Not only is not having one image with your content bad, its hard to promote too.  I’m a huge advocate of Pinterest and you can’t use that to help bring traffic back to yourself without awesome and funky images.

Credentials Is Kind Of Key

Sometimes a website visitor does two things: they read the headline and then they scan down to see who wrote the article and if they’re qualified to talk on the subject. This is particularly important if you’re publishing articles on websites, blogs and ezines that are not affiliated with your business website. Create a bio paragraph that puts you in a good light and boosts your credibility and authority.

Now again, a lot of people do this. Honestly, I don’t care what school you went to, I don’t care what kind of awesomeness you have created. As a reader I just care about the value that you’re going to be giving me and what is something new I can learn to apply to my business or being a mom or my life. Agreed?

Getting your content written is half the battle, getting it read is the other half. And in addition to these top tips, it is of course essential that you market your content with a variety of marketing and traffic generation strategies.

We will be talking about what my marketing strategy is and how I have landed at least one to two new clients consistently since August of last year. Stay tuned dollface!

Are You Challenging Your Mindset?

I’ve heard time and time again from the most successful people that the key to their success is their mindset. Our fears, limiting beliefs, negativity, and lack of confidence can all prevent us from achieving our greatest dreams.

I know, it sounds all to fairy tale-ish, right? But I am a firm believer that if you really want something, you’ll figure out a way to do it. You might think, that’s bull hockey, Shay or I can’t do it or whatever crappy excuse you’re giving yourself to not succeed. However, challenging your mindset may be the greatest achievement of your life. Why? Well, here’s why you want to challenge your mindset dollface!

Challenging your mindset

Do You Fear Change?

Many of us live and die by a task list, a schedule, goals and a plan. When things happen that aren’t scheduled or planned it throws us for a loop.

Sound familiar?

Change can actually be, and most often is, an opportunity (I’m trying to tell my fiance this – he’s a work in progress). It may be an opportunity for wealth, for growth or it may simply be an opportunity to learn – when you take advantage of change you push your boundaries, you open up a whole new world of possibilities and you make room for something bigger in your life.

Contemplate whether you fear change or just the fear of moving into the unknown and what you can do to embrace it instead.

Do You Allow Yourself To Think Outside The Box?

Innovation stems from thinking outside of the box (Google, Snapchat, WiFi) and if you stop to take a look around you, innovation is EXTREMELY profitable. The most dramatic example might be the airplane. Before the Wright brothers stopped to think about what was possible, people assumed flight wasn’t. What about landing on the moon? Before this even happened, who really thought it was possible? Probably darn near no one.

Talking on the phone with someone halfway around the world or chatting with them on your computer? Video chatting? Webinars? eBooks? Who would have thought this “out of the box” thinking could bring a whole new meaning to life and business (and holy profits batman).

Now these are all technology-based innovations, but there are a million products and services just waiting to be pondered and put into action. Give yourself “what if” time.

Contemplate the possibilities without any limitations. Don’t think about what you need to make something possible, not at first; just think about what is possible – dream about what is possible.

Explore Your Limiting Beliefs

Have you ever thought, “I can’t”? Of course you have, we all have. I know I have. Even with writing this blog, I get this fear of someone potentially insult or critique me. That’s the easiest type of limiting belief to recognize and eliminate.

Now, whenever you think, say or feel that you can’t, stop yourself and think, feel, visualize and say “I can.” Other limiting beliefs are more difficult to recognize. We’re talking about those beliefs you grew up with that permeate your life, though they may not be true.  Something I grew up with and it was instilled in me was that I needed to go to school, get a job and go door to door (my parents are Jehovah’s Witnesses).  Imagine jumping out of that life and being this free loving person who coaches others?

I can’t possibly try to make my parents understand but with each limiting belief I recognize within myself, I take the time to think about why and how it came to be and I do my best to bust it. It doesn’t always happen right then and there, but it does happen.

An easier example might be, the rich get richer and the poor get poorer, but is it really true? Is it true for you? Of course if you’re rich, you’re probably thinking, “I hope so!”

That’s not the point. The point is to recognize the beliefs you have and to examine them to see if they’re true and if they’re limiting you from being and accomplishing all that you can.

If they are, explore how you can change that belief into an empowering one that supports you and your goals. They say that you can change your reality and it starts with your thoughts and beliefs.

Understand Your Thoughts Are 100% Under Your Control

There’s an amazing sense of empowerment when you realize that you can control your thoughts. It can mean the end of negative self-talk, a closed mindset, and self-doubt. Of course, it takes time to recognize all of the limiting thoughts and learn how to change your mindset, but it is an effort that is well worth the time and energy.  It isn’t going to happen overnight, but it can happen.

You can control how you perceive events, how you react to challenges, and how you relate to others. When you’re able to change your mindset and control your thoughts, a whole world of opportunities opens up for you.

Mindset is a powerful thing. It can lead us astray, drive us from our strongest hopes and desires or help us fulfill our biggest dreams. Taking time to cultivate a positive mindset can change your life.

 

PS – I’m accepting only 3 people into my 4-month Private Coaching Program. Sign up for a Clarity Session to see if you’re ready to take your business to the next steps.

The Small Thing That Changed My Life…

Have you ever felt so shy, so nervous, so afraid to take the next step? Not just with business, but with anything?

This weekend marks 6 years of my relationship with my fiance.  6 whole years – it’s the longest relationship I’ve ever had.  And to think, when we first met I was so afraid, so scared to let him in, to let him get close to me, to let him see me – naked, raw, real. No matter how much baggage you clear up, you still have baggage that you bring with you and to find a way to explain baggage, family and everything in between gets SCARY.

Baby Steps

What if he doesn’t want to continue with me?

What if I’m too much for him?

What if it fails?

What if I get hurt?

What if…

What if…

What if…

We play these mind games with ourselves that push us back into the place that we want to get and we just sit there. Upset. Scared. Mad at ourselves.

We want change and yet, we don’t want change enough to mess with our zone (you know, the one that you live in day in and out).

How do we push ourselves?

How do we take the baby step? How do we let the “what ifs” go?

Here is a quick audio I did at midnight last night about the what ifs in my relationships and friendships and a little business.

Check it out here: Could Baby Steps Work?

In this audio, I talk about the amazing friendships I’ve built with some of my fiance’s friends. But it didn’t start out that way. I remember the first time he wanted me to meet them, it was for our (I can say our now because I took a baby step) friend Melissa’s birthday and I told him I couldn’t.

What if they didn’t like me? What if they thought I was too different?

I let my fear get in the way. I let myself stay comfy and cozy (who doesn’t like comfy and cozy, right?).

Finally, I think after like 2 or 3 times, I decided to meet “the friends.”

And you know what? It has been such a blessing. I’ve been welcomed and most of the time I feel right at home.

I can honestly say that if I didn’t move outside of my comfort zone with just that small act, I don’t think we would still be together. If I didn’t allow myself to get naked and real with Chad, we wouldn’t still be together.  If I didn’t let him in, we wouldn’t have our two kids…. how’s that for a baby step in the right direction?

So take a listen, its about 7 or 8 minutes and its me talking about the baby steps I took to move myself forward.  When you listen, think about it for an area of your life that you need to take a baby step forward.  Check it out here!

Setting Priorities – Proactive Versus Reactive Tasks

In his book The Seven Habits of Highly Effective People, Stephen Covey identifies two types of tasks – proactive and reactive. The difference between these types of tasks, he says, is crucial to how we go about  setting priorities. In order to run a business or organization smoothly, you need a mix of proactive and reactive tasks in your daily list of things to do.

What’s the difference? Fantastic question! Let’s learn that now.

Setting Priorities

Proactive Tasks

Proactive tasks are those that relate to the big picture. These are things that don’t bring immediate results but rather long-term benefits, such as seeking out business opportunities, offering to help a colleague, updating your website, or posting content for backlinks. These are tasks you do regardless of outside circumstances or pressures.

Reactive Tasks

Reactive tasks are regular or routine tasks that need to be done. They’re necessary for the smooth and efficient running of your business. They may be things you do for clients or customers. They don’t bring long-term results, but they get the routine work done.

To state it as simply as possible, proactive tasks are those you want to do. Reactive tasks are those that other people want you to do, or that your business requires you to do. Reactive tasks come from outside of you.

Why It Matters

The reason it’s important to consider proactive vs. reactive tasks is that, clearly both are needed. You need the long-term benefits proactive tasks bring, as well as the reactive tasks’ like the daily running of your operations. But (there is always a but) when we get busy, the proactive tasks often get forgotten, and then their long-term benefits disappear.

Unlike reactive tasks, there are no negative consequences to not completing proactive tasks (at least not now). If you don’t start planting seeds and seeking out any new business opportunities this week, you’re not going to have an angry client or any other immediate problems as a result. Proactive tasks are easy to procrastinate because they don’t feel urgent. They also require more critical AND creative thinking, and for some of us that can be a challenge.

Getting It All Done

When we make prioritized lists, we often list items based on urgency or if there’ll be negative consequences. Tasks that are urgent or that will cause negative consequences if not done usually go at the top. But since proactive tasks don’t fit this category, they often get forgotten.

So, it’s important to identify which tasks are proactive and which are reactive, and to make sure the proactive tasks are in your daily to-do lists. No matter how urgent certain tasks are, make sure that you devote some time each day to things that bring you long-term results. After all, you’re creating this business to set yourself up for success in your future right? Right!

Share with me: I’d love to learn some of your proactive versus reactive tasks that you have each day.  Do you find yourself thinking about this when you’re setting priorities or creating your tasks list? Do you focus on both or do you find yourself stuck in one area more than the other?

3 Questions You Should Continuously Ask Yourself In Your Life & Business

3 Questions You Should Ask Yourself

I’ll check Facebook just one more time…. oh wait, I just heard my phone ting ting ting, let me quick check my email.  Have you said that before? Oh you know you have! I’ve said those things too.

When it comes to your business, there are things you need to get done (such as focusing on completing the Money Generating Tasks).  These questions are questions you should ask every couple of weeks to help you refocus and remember your purpose and why you do what you do.

You can take a peek at the video here:

 

3 Questions To Ask Yourself

What areas of my life needs limits?

Are there areas of your life that you are committing to a little too much?  Do you need to cut back in areas?  One thing I realized I wasn’t doing enough of was self-care.  It is amazing the difference I feel when I take to feed and nurture my body with the right foods and how different my body feels.  I also noticed that at night I was spending too much time watching TV.  How could I expect my business to change if I wasn’t changing myself?

How many times a day am I doing something?

Are you checking your email every 15 minutes or have it so it syncs to your phone every 15 minutes, imagine how you lose momentum when you’re working on something just to check your email.  What is going to help make you as productive (and manage your time too!) and creative as possible so you can move your life and business forward?  Certainly not being on email or social media all day.  Remember this as you start consciously thinking about this.  I know it blew my mind how many times I would just check my email or Facebook without even thinking about it and then I became more aware…. now you’re aware too darlin!

What can I get rid of?

What tasks that aren’t results oriented or money generating can you get rid of? There are always tasks and projects that we are working on that aren’t moving our business forward and aren’t really serving a purpose except for us doing it because we “think” we have to do it. Take some time to write down all the tasks and to-dos that you have to see if there are any that aren’t serving your clients, yourself or your business.  If they aren’t then nix them.

It is so important for you to be setting yourself up for success especially as you’re building your lifestyle business.  These questions should be asked at least twice a month to help you stay focus and refocus your business!

So share below!  I love hearing from you and seeing what is working for your business or what you can improve upon?  Are there questions that you ask yourself regularly to help you build and refocus your business?