Many hire virtual assistants (VA) thinking that they are just internet-based secretaries. And that is totally NOT the case at all. I don’t think I’ve ever had a VA answering phone calls for me (well not quite yet) This is a common misconception and while they can perform most secretarial tasks, they can do so MUCH more than that!
Nowadays, limiting your virtual assistant (VA) to traditional admin jobs like playing answering phones, setting appointments, booking cars and travel, and transcribing verbal directions or emails, you are losing out on a huge opportunity for yourself, your business, and most likely boring your VA as well
To start using your VA to their full potential, here are 4 other tasks they will likely know how to do and will be able to help with. If your VA is not trained in the below tasks, then you need to create processes and systems around each task you want them to take over and make it easy for them to know how YOU like it done. If you leave it up to them, you both might not be on the same page, so make sure to make your instructions clear for what you want.
Content marketing is king, as they say in social media marketing. Content marketing is a powerful tool that will show you and your business are thought leaders in your niche, and never before have there been more places and ways to publish your content. The downside to content marketing is a VERY time consuming process. It takes talent and keeping up with the current trends in your space to write riveting blog posts that others will want to read and be willing to share.
Content can be the perfect job to give to a virtual assistant with a writing background. Professional blog writing or writing with your voice may need training, but within a couple of weeks, you will never have to think about content writing again because your VA will now have it as their task however often you decide to have them write.
They can help you create an editorial calendar and social media posts. Something that I like to do is create posts & content and then let them use it and break it down into smaller pieces or you could even have your virtual assistant create more content from what you created it.
Proofreading & Editing
If your VA is already trained in writing and/or has a skilled eye, then they’d likely rock at this! Instead of hiring others for editing and proofreading work, have your VA look over your writing before it goes public. Whether you are writing a sales letter, a book, or just an email to clients, having an extra set of eyes to look over your writing just one more time can catch mistakes or grammatical errors that you may have missed. They may help you avoid an important and embarrassing error in your writing.
Maintaining Social Media Sites
Keeping a social media presence on a daily basis is pretty important nowadays. This increases exposure to new potential business clients and maintains relationships with your existing social media followers. While this may be of vital importance, finding the time and motivation to do it can be difficult since social media is on 24/7. And if you’re like me, you like your sleep.
If you give your virtual assistant guidelines on content curation, how often to post/tweet/retweet, and and how to respond to questions, then they should be able to effectively take over for a majority of the social media marketing you have for your company or personal brand.
Eventually, you’ll be able to have an editorial content calendar setup so that you can take yourself out of the social side of your organization with only a check in every few days.
Now some people can’t just give up ALL their social media stuff (me being one of those people). So I monitor and I write some content for it and let my VA use it/expand on it.
Entrepreneurs and coaches are always thinking of new ideas, but never have the time to fully research these ideas. Assigning this task to your VA to do the digging for info for you can save you hours of time. Whether it be tax questions or whether a product already exists in the market, your virtual assistant can type away on Google to find the information needed, create a doc with what she/he finds and give it to you for you to utilize.
What kind of work does your virtual assistant help your brand or company with that I didn’t mention in this post? Please share your experiences in the comments below!