You pour your heart into this meaningful blog post. You think everyone is going to read it and you share it EVERYWHERE. You go in and check your analytics and people are spending 5 seconds on the blog and just moving on.
How does that feel? It’s like someone taking your chocolate away, right? Okay, maybe not THAT bad, but pretty damn close.
Writing and creating content for your website is probably one of the most important marketing and business-building strategy available to online business owners. However, in addition to simply creating content, you want to have your articles read.
Articles that are compelling pulls your readers nto your website where they’ll continue to search for more valuable content. I know that’s what I do when I go to a website that has amazing content. It’s like I can’t get enough of what they have to offer. They will begin to not only remember your website as a source of good content but also as a reliable business. True story!
Are Your Blogs Getting Read? Tips To Increase Viewership
Stop Creating Sissy Headlines
Your headline is the first thing that your visitor or reader will notice. It must grab their attention by appealing to their emotions, making a promise, offering a benefit, inciting controversy, arousing curiosity or stating something newsworthy.
Does Your Layout Suck?
How you present your content may very well be the next most important factor in getting your article read, right behind your headline. Articles that are heavy with long paragraphs are often skipped. Not because the reader isn’t interested in the content, they’re just not interested enough to spend the time reading the article for value.
In general, people tend to skim when they read online (I know I do), and an article that is difficult or cumbersome to read won’t be read. Instead, use shorter paragraphs, short sentences and formatting like bold type, bullets or numbers, and subheadings to help your reader make a decision to read your article.
If you’re using long sentences and paragraphs, I can guaran-damn-tee it will be a snore fest. I’ve been to a few different blogs that don’t break up the reading to make it easy for their followers and it is seriously ridiculous!
You’re not writing APA style, this isn’t some essay you’re being graded on… break it up so that your followers can read it normally.
Create A Hot Intro Paragraph
It should be short and to the point, yet still compelling. Your intro paragraph is used to set the stage for the rest of the article. It’s where you let your potential reader know what you’re going to tell them.
Photos & Graphics Are Next…
For some reason we’re attracted to content with images. Maybe it’s because it breaks up the content or maybe it’s because a few good images can help you tell your story. If you can include relevant images in your content, it will draw the eye of readers.
Side Note: One of my absolute biggest pet peeves is content without images. If you can’t take the time to add an image, don’t even bother writing. Not only is not having one image with your content bad, its hard to promote too. I’m a huge advocate of Pinterest and you can’t use that to help bring traffic back to yourself without awesome and funky images.
Credentials Is Kind Of Key
Sometimes a website visitor does two things: they read the headline and then they scan down to see who wrote the article and if they’re qualified to talk on the subject. This is particularly important if you’re publishing articles on websites, blogs and ezines that are not affiliated with your business website. Create a bio paragraph that puts you in a good light and boosts your credibility and authority.
Now again, a lot of people do this. Honestly, I don’t care what school you went to, I don’t care what kind of awesomeness you have created. As a reader I just care about the value that you’re going to be giving me and what is something new I can learn to apply to my business or being a mom or my life. Agreed?
Getting your content written is half the battle, getting it read is the other half. And in addition to these top tips, it is of course essential that you market your content with a variety of marketing and traffic generation strategies.
We will be talking about what my marketing strategy is and how I have landed at least one to two new clients consistently since August of last year. Stay tuned dollface!